Lioutas 2015: “I saw Santa drinking soda!” Advertising and children’s food preferences

Santa drinking sodaChild Care Health & Development. 2015 May;41 (3):424-33

This study examines the “mechanisms by which food advertising prompts children’s consumer behavior.”

The children respond to advertising by (1) an increase in expectations and purchase motivation, (2) happiness upon acquiring the advertised food, (3) pleasant mood related to the entertainment involved in the advertisement, and (4) inability to recognize the way in which advertising is persuading them in a particular direction.  In fact, they found, children typically believe that the advertised food is good for them.

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